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B2B Research

When conducting a B2B survey, the researcher aims to conduct an overall review, to explore the potential needs of a particular product or service market. Target respondents of the study are aimed at all those who are able to influence the business of products and services of the business. These can be experts with in-depth knowledge of the field (KOLs), or potential competitors or big players in the industry, or General Trade or Modern Trade business distribution systems, and ultimately consumers, including business and end-users.


  • Market overview: Size (value and volume) and market share, Import and export situation, Market segment, Industry growth over years and forecasts, Market trends, prospects (price, product, consumption, region, etc.), SWOT analysis (Advantages and disadvantages, opportunities for threats), etc.
  • Industry competitors: product portfolio, revenue, growth, strengths / weaknesses, sales policies, selling prices, technology, factories, target customers, business areas
  • Distribution system: distribution channel, rate, sales area, supplier policy, price sensitivity, quality of customer service, etc.
  • Consumer needs and behaviors of B2B and B2C customers: current / potential / potential demand, buying behavior (frequency, quantity, price), identification, use of product reviews, Search channels and selection when buying, important factors when choosing to buy, recommendations necessary for manufacturers.


  • Desk research: secondary data from close partners. Purchasing reports, data relevant import and export, consumption, production data, company financial report, industry reports
  • In-depth interview with experts (KOLs), competitors, distributors, dealers, retailers, B2B users.
  • Mystery shopper (assessment of business service quality).
  • Research combining quantitatively and qualitatively, B2B and B2C consumers



CI RESEARCH Company Limited

Certificate of business registration number 0315234266
Issued by the Department of Planning and Investment Ho Chi Minh City on August 19, 2018
Headquarters: 362/25 / 30B Phan Huy Ich, Ward 12, Go Vap District, Ho Chi Minh City
Branch: Floor 6 & 7, Le Loc Building - 454 Nguyen Thi Minh Khai, Ward 5, District 3, City. Ho Chi Minh
Tel: (028) 66 83 5677
Mobile: (0) 904 333670
Email: info@ciresearch.com.vn

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CI Research is one of the market research company in Vietnam. We specialize in providing full range of services as follows: FMCG, electromagnetism, real estate, pharmaceuticals, doctors, pharmacy assessments, ....

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