english vietnamese
Home / Services

Full services

While understanding the importance of market research in the business, we always put ourselves in our client’s shoes to achieve research purposes and fulfill their needs.

MARKET RESEARCH PROCESS:

  1. RECEIVE CLIENT’S INQUERIES /BRIEFS
    • Clients send requests based on their business situation, and expectations for the results of the research.
  2. DEFINE OBJECTIVE & PROBLEAM
    • Describe the problem.
    • Define the project objective
    • Make questionnaires.
  3. DETERMINE RESEARCH DESIGN
    • Information needed
    • Choose research methods
    • Choose research tools
    • Choose sample size
    • Define target  respondent’s criteria
    • Create a suitable budget, timeline.
  4. COLLECT INFORMATION/CONDUCT RESEARCH
    • Collect secondary data
    • Collect fieldwork /primary data
    • Use different interview methods & techniques to approach respondents: face to face, telephone or online/mail.
  5. QUALITY CONTROL
    • Check, monitor fieldwork process
    • Ensure the quality of collected data
  6. CLEAN, CODE & DATA PROCESSING
    • Check, clean data before making reports.
    • Data in the form of content for qualitative analysis.
    • Data in the form of statistics for quantitative analysis.
  7. ANALYZE & REPORT
    • Honest interpretations of research results based on quantitative and qualitative data
    • Provide conclusions and practical recommendations to meet client's objectives

Our professional and experienced team specializes in the implementation of various types of quantitative & qualitative projects.

QUANTITATIVE PROJECTS ARE AS BELOW:

  • Study Consumer Attitudes and Behavior (U & A)
  • Concept Test
  • Ad review (Before and after TVC showcases)
  • Price Research (BPTO, PSM)
  • Product Reviews (Before and After Launch)
  • Home In Use Test
  • Brand Health Check
  • Measurement study (after the campaign)
  • Distribution check
  • Brand Satisfaction.
  • Mystery Shopper
  • Others

QUALITITATIVE PROJECTS ARE AS BELOW:

  • Group organization (Focus Group)
  • Intensive interviews (Indepth) include incidence objects from high to low. Specific features of the industry / product group or service.
  • Home visit/Shop among
  • Others

RESPONDENT CRITERIA HAVE BEEN DONE AS BELOW:

  • Housewives
  • Pregnants
  • Mothers-children
  • Office workers
  • Students/pupils
  • Junior, C-level managers.
  • Managers & executives of companies or corporations
  • Doctors/nurses/patients
  • Agriculture (Distributors, Retailers, consumers)
  • Construction (Architects, Contractors, Consumers)
  • Others

To ensure maximum quality & convenience in monitoring projects that clients are implementing. Our management system will grant access to the project management system according to each clients so that we can monitor:

  • Number of complete surveys: Get quality & Cancel
  • Locate complete surveys by region via GPS.
  • Daily tracking results.
  • Other functions ..

In order to reduce cost and travel time, CI Research now has teams in 9 big cities in Vietnam, such as:

Major cities include:

  • HCM: 100 employees
  • Ha Noi: 100 employees
  • Can Tho: 50 employees
  • Da Nang: 50 employees
  • Nha Trang: 20 employees

Other cities include:

  • Hai Phong: 30 employees
  • Nghe An: 20 employees
  • Hue: 10 employees
  • Daklak: 20 employees
  • Orthers: recruiting


logo_cj_solutions

CI RESEARCH Company Limited

Certificate of business registration number 0315234266
Issued by the Department of Planning and Investment Ho Chi Minh City on August 19, 2018
Headquarters: 362/25 / 30B Phan Huy Ich, Ward 12, Go Vap District, Ho Chi Minh City
Branch: Floor 6 & 7, Le Loc Building - 454 Nguyen Thi Minh Khai, Ward 5, District 3, City. Ho Chi Minh
Tel: (028) 66 83 5677
Mobile: (0) 904 333670
Email: info@ciresearch.com.vn

Share Us

CI Research is one of the market research company in Vietnam. We specialize in providing full range of services as follows: FMCG, electromagnetism, real estate, pharmaceuticals, doctors, pharmacy assessments, ....

thông báo bộ công thương

License © CI Research. Design & Develope by websitetocdo