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About us

WHAT'S MARKET RESEARCH?

“THE SYSTEMATIC GATHERING, RECORDING AND ANALYSIS OF DATA ABOUT PROBLEMS RELATING TO THE MARKETING ACTIVITIES OF GOODS AND SERVICES AND OTHERS ACTIVITIES OF A BUSINESS ”

                                                                                            (SOURCE: THE AMERICAN MARKETING ASSOCIATION)

WHAT IS THE ROLE OF MARKET RESEARCH?

MARKET RESEARCH SERVES MARKETING MANAGEMENT BY PROVIDING NECESSARY INFORMATION WHICH IS RELEVANT TO DECISION MAKING. RATHER, MARKETING RESEARCH HELPS TO REDUCE THE UNCERTAINTY RISKS SURROUNDING THE DECISIONS TO BE MADE AND OPTIMIZES OPPORTUNITIES.

                                                                                                                     (SOURCE : WWW. FAO.ORG)

While understanding the importance of market research as well as your challenges in the decision-making process, CI Research helps you achieve business success in a time-saving, cost-efficient way by using many modern research methods with digital tools.  

For instant, CI Research team conducts both qualitative and quantitative market research with different scales across the country. Various methods that we often use include Intensive Research (expert), Mystery Shoppers, Agent System Research, Market Trend Research, Comedy Assessment Customer Satisfaction, Brand Health, etc.

Our experts who have knowledge and experience in the market research industry will give you the most reliable results, with timely, practical and crucial advice.

Our commitment

  • Be honest and provide the right data according to what we have committed
  • Eliminating data breaches caused by human error.
  • Quality comes first. 
  • Process, people management and cost optimization to improve performance. 
  • Experienced, well-equipped employees who understand the field and are able to get real insights from data collected.

CI Research regularly performs the following activities:

  • Food & drink industry.
  • Tobacco products.
  • Personal care products.
  • Home care products.
  • Electrical household products.
  • Banking and financial services.
  • Real estate.
  • Automotive- Motorcycle.
  • Telecommunications.
  • Pharmaceuticals.
  • Others.

Our quality standards

  • Shortest FW time: 

In order to respond promptly to market changes, your company needs to have trustful insights in the shortest time to develop strategies and products. Understanding that, we always strive to keep the project time as short as possible. 

  • Quality control: 

Data reporting is crucial for the product development plans of clients. Therefore, we always attach great importance to quality control of raw data by using the latest technology. 

  • Cost competitive: 

Focus on building long term relationships, we always have the most competitive offers for our clients as well as flexible payment terms. During project quality evaluation, in case the project does not meet the requirements, we will not receive the project fee.

  • High confidentiality: 

All research information, research purposes, client information will be kept confidential. The research project will be named an independent medium to ensure objectivity. Before starting any project, every staff has to sign an information security policy.

 

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CI RESEARCH Company Limited

Certificate of business registration number 0315234266
Issued by the Department of Planning and Investment Ho Chi Minh City on August 19, 2018
Headquarters: 362/25 / 30B Phan Huy Ich, Ward 12, Go Vap District, Ho Chi Minh City
Branch: Floor 6 & 7, Le Loc Building - 454 Nguyen Thi Minh Khai, Ward 5, District 3, City. Ho Chi Minh
Tel: (028) 66 83 5677
Mobile: (0) 904 333670
Email: info@ciresearch.com.vn

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CI Research is one of the market research company in Vietnam. We specialize in providing full range of services as follows: FMCG, electromagnetism, real estate, pharmaceuticals, doctors, pharmacy assessments, ....

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