Car & Motorcycle
Market Research Approaches for the Car & Motorcycle Segment
CI Research is an experienced provider of consultancy and market research solutions in the automotive/motorcycle industry, helping businesses gain a better understanding of the market and their customers. Here are some types of market research in the automotive/motorcycle field that we offer:
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Usage and Attitude (U&A) Research
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Identifying usage behavior and attitudes of customers, including both individual consumers and transportation businesses, towards automotive/motorcycle products.
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Identifying potential vehicle models and price segments in Vietnam, such as Sedan, SUV, CUV, MPV, Coupe, Convertible, Pick up…
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Understanding customer needs and expectations regarding professional vehicle care services, such as car washing, cleaning, ceramic coating, vehicle modification, etc.
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Exploring other behaviors if applicable, such as vehicle resale and buying/selling used cars/motorcycles.
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Brand Health Check
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Measuring brand recognition/ awareness and usage among users.
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Evaluating the effectiveness of brand communication strategies.
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Brand positioning within the automotive/ motorcycle industry.
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Concept/ Product test
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Evaluating customer interest and potential demand for product enhancements: new designs, engines, additional features, etc.
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Identifying suitable promotional programs: waived registration fees, accessory giveaways, additional services, etc.
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Evaluating services provided at Warranty/Maintenance Centers.
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Evaluating the quality of service and customer satisfaction
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Surveying dealerships/distributors and assessing compliance with company sales policies.
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Assessing services and advice provided at dealerships to ensure the brand's image remains unaffected.
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Using the Net Promoter Score (NPS) to measure customer satisfaction with services and products at dealerships/distribution centers.
Methodology
🗆 Desk research
☑ Indepth interview – IDI
☑ Focus group discussion – FGD
☑ Mystery Shopper
☑ Quantitative Survey
☑ Car Clinic
🗆 Home In use Test – HIV
🗆 Cencus
🗆 Retail Audit
We are committed to providing high-quality and reliable research projects that meet the goals of your company. Our team of experts is ready to support your company throughout the research process and provide an in-depth understanding of the automotive/ motorcycle market in Vietnam.
Please contact us now to learn more about how we can assist your business in your projects!