Car & Motorcycle

Car & Motorcycle

Publication date
22 month 08, 2023
Car & Motorcycle
With the rapid development of the economy and increasing income levels, the automotive/- motorcycle sector in Vietnam is emerging as a promising industry with exceptional growth potential. As the road network continues to expand and the number of individuals owning cars/ motorcycles increases, the automotive/ motorcycle industry is creating numerous development opportunities and significant competition for businesses.

Market Research Approaches for the Car & Motorcycle Segment

CI Research is an experienced provider of consultancy and market research solutions in the automotive/motorcycle industry, helping businesses gain a better understanding of the market and their customers. Here are some types of market research in the automotive/motorcycle field that we offer:

  1. Usage and Attitude (U&A) Research

  • Identifying usage behavior and attitudes of customers, including both individual consumers and transportation businesses, towards automotive/motorcycle products.

  • Identifying potential vehicle models and price segments in Vietnam, such as Sedan, SUV, CUV, MPV, Coupe, Convertible, Pick up… 

  • Understanding customer needs and expectations regarding professional vehicle care services, such as car washing, cleaning, ceramic coating, vehicle modification, etc. 

  • Exploring other behaviors if applicable, such as vehicle resale and buying/selling used cars/motorcycles.

  1. Brand Health Check

  • Measuring brand recognition/ awareness and usage among users. 

  • Evaluating the effectiveness of brand communication strategies. 

  • Brand positioning within the automotive/ motorcycle industry.

  1. Concept/ Product test

  • Evaluating customer interest and potential demand for product enhancements: new designs, engines, additional features, etc. 

  • Identifying suitable promotional programs: waived registration fees, accessory giveaways, additional services, etc. 

  • Evaluating services provided at Warranty/Maintenance Centers.

  1. Evaluating the quality of service and customer satisfaction

  • Surveying dealerships/distributors and assessing compliance with company sales policies. 

  • Assessing services and advice provided at dealerships to ensure the brand's image remains unaffected. 

  • Using the Net Promoter Score (NPS) to measure customer satisfaction with services and products at dealerships/distribution centers.


🗆 Desk research

☑ Indepth interview – IDI

☑ Focus group discussion – FGD

☑ Mystery Shopper

☑ Quantitative Survey

☑ Car Clinic

🗆 Home In use Test – HIV

🗆 Cencus

🗆 Retail Audit

We are committed to providing high-quality and reliable research projects that meet the goals of your company. Our team of experts is ready to support your company throughout the research process and provide an in-depth understanding of the automotive/ motorcycle market in Vietnam. 

Please contact us now to learn more about how we can assist your business in your projects!


Copy link
Link copied