Technology
Market Research Approaches for Technology Segment:
CI Research, an experienced player in market research, offers research and consulting solutions for businesses in the Technology sector. Below are some types of market research we provide:
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Usage and Attitude (U&A) Research
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Identifying user behaviors and attitudes toward technology products.
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Understanding customer needs and expectations for products/services.
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Brand Health Check
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Measuring recognition and usage of similar products/services.
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Exploring the customer journey through the 5A model (Aware, Appeal, Ask, Act, Advocate) for potential customer engagement.
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Concept Testing / UX/UI Testing
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Evaluating customer interest and potential usage for new product/ service ideas.
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Collecting feedback to improve products, or services.
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Campaign evaluation
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Measuring customer awareness, message recall, and interaction with the advertising campaign.
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Evaluating the impact of the advertising campaign on customers' decisions to use the product/ service…
Methodology
☑ Desk research
☑ Indepth interview – IDI
☑ Focus group discussion – FGD
🗆 Mystery Shopper
☑ Quantitative Survey
☑ Central location test – CLT
🗆 Home In use Test – HIV
🗆 Trade Census
🗆 Retail Audit
We are committed to providing high-quality, reliable research projects that meet the goals of your business. Our team of experts is ready to support your company throughout the research process and offer deep insights into the Technology market in Vietnam.
Contact us today to learn more about how we can assist your business with Research projects!