Fieldwork Only

1. QUANTITATIVE PROJECTS ARE AS BELOW:

• Study Consumer Attitudes and Behavior (U&A)

• Concept Test

• Ad Review (Before and after TVC showcases)

• Price Research (BPTO, PSM)

• Product Reviews (Before and After Launch)

• Home In Use Test

• Brand Health Check

• Measurement Study (After the Campaign)

• Distribution Check

• Brand Satisfaction

• Mystery Shopper

• Others

Source: CI Research survey on consumer behavior (June – September 2021)

2. QUALITATIVE PROJECTS ARE AS BELOW:

• Focus group

• In-depth Interviews include Incidence objects from high -> low. Specific features of the industry/product group or service.

• Home visit/ Shop among.

• Other types.

Source: CI Research survey on consumer behavior (June – September 2021)

3. RESPONDENT CRITERIA HAVE BEEN DONE AS BELOW:

• Housewives

• Pregnants

• Mothers - children

• Office Workers

• Students/ pupils

• Junior, C-level managers

• Managers & executives of companies or corporations

• Doctors/ Nurses/ Patients

• Agriculture (Distributors, Retailers, Consumers)

• Construction (Architects, Contractors, Consumers)

• Others

To ensure maximum quality & convenience in monitoring projects that clients are implementing. Our management system will grant access to the project management system according to each client so that we can monitor:

• Number of complete surveys: Get quality & Cancel

• Locate complete surveys by region via GPS.

• Tracking results day by day

• Other functions.

In order to reduce cost and travel time, CI Research now has teams in 9 big cities: