Publication date
24 month 08, 2023

Industries play a significant role in Vietnam's GDP and are crucial drivers of the country's economy. With the continuous development of industrial parks, factories, and export processing zones, Vietnam has become an attractive destination for investors. The diversity and growth of industries in Vietnam create new opportunities for businesses to participate in a promising market and enhance their operational efficiency. 

Source : GSO

Market Research Approaches for Industrial Segment

CI Research is an experienced provider of consulting solutions and B2B market research tailored to industrial businesses. Here are some types of research we offer:

  1. Market Overview and Trends Analysis

Through various survey methods:

  • Desk Research: Gathering data and existing information about industrial production, relevant economic indicators from reliable sources such as associations, relevant organizations, statistics from the General Statistics Office...

  • In-depth Interviews (IDI): Conducting interviews with industry experts to gain a comprehensive understanding of a specific industry in Vietnam.

Our research team will provide your business with an overall perspective on:

  • The potential and trends of new products/services within the next 3-5 years. 

  • Estimating the scale and market share of competitors within the industry for specific industrial products. 

  • Identifying strengths and opportunities for your business to thrive in the market.

  1. Trade Census & Retail Audit 

  • Collecting information on all stores selling specific product in specific industry such as: electrical equipment, lubricants, steel, tires...).

  • Monitoring the business status of these stores to measure distribution ratios, market capacity, and market shares of products within the region.

  1. Research for B2B and End-Users of Industrial Products

  • Identifying the attitudes and perspectives of customers using industrial products. 

  • Understanding the needs and expectations of customers regarding industrial products.


☑ Desk research

☑ Indepth interview – IDI

🗆 Focus group discussion – FGD

🗆 Mystery Shopper

☑ Quantitative Survey

🗆 Central location test – CLT

🗆 Home In use Test – HIV

☑ Trade Census

☑ Retail Audit

We are committed to providing high-quality, reliable research projects that align with the goals of your business. Our team of experts is ready to support your company throughout the research process and provide an in-depth understanding of the industrial market in Vietnam. 

Please don't hesitate to contact us now to learn more about how we can assist your business in various projects!


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