Publication date
22 month 08, 2023
The Logistics industry plays an crucial role in the transportation, distribution of goods, and efficient connection of businesses' products to customers. In this field, there are numerous vibrant enterprises such as GHTK, Ninja Van, J&T Express, Giaohangnhanh, VNPost, Viettelpost, Best Express… Especially in the aftermath of the Covid-19 pandemic, where the trend of online shopping has become more familiar and convenient for users, it further fuels the industry's development, especially on E-Commerce platforms. For this reason, in this competitive race, only those businesses that truly understand the market deeply and grasp rapid changes can formulate suitable strategies and outperform their competitors. Understanding and comprehending customers are crucial factors enabling them to adapt and meet the increasingly diverse needs of the market.

Market Research Approaches for the Logistic Segment

CI Research, a seasoned player in the market research field, provides consulting solutions for businesses in the Logistics industry. Below are some types of market research we offer:

  1. Usage and Attitude (U&A) Research 

  • Identifying the usage behavior and attitudes of customers towards transportation companies/ logistics businesses.

  • Understanding the needs and expectations of customers regarding transportation services.

  1. Brand Health Check

  • Measuring the level of recognition and usage of Brands.

  • Evaluating the communication activities of Brands.

  • Assessing Brand positioning.

  1. Market Overview and Trends Analysis

  • Potential and trends of Logistics products/ services in the next 3-5 years. 

  • Estimating the scale and market share of competitors. 

  • Identifying strengths and potential for businesses to develop in the market.

  1. Concept test/ Product test

  • Assessing the level of interest and potential usage of customers towards new ideas/ new services.

  • Determining suitable promotional programs, accompanying products/services.

  • Collecting feedback to enhance new ideas/ services.

  1. Evaluation of Service Quality and Customer Satisfaction

There are two methods to measure Business Service Quality:

  • Mystery Shopper Method

  • Customer Evaluation Survey 

Detailed content: 

  • Evaluating advisory services from employees, their friendliness, professionalism, and dedication to customers. 

  • Measuring the satisfaction level of current customers (Parents/Students, etc.) with the Business's Courses/ Programs/ Services. 

  • Using Net Promoter Score (NPS) to gauge customer satisfaction & loyalty level.


☑ Desk research

☑ Indepth interview – IDI

☑ Focus group discussion – FGD

🗆  Mystery Shopper

☑ Quantitative Survey

☑ Central location test – CLT

🗆 Home In use Test – HIV

🗆 Trade Census

🗆 Retail Audit

We are committed to providing high-quality and reliable research projects that align with your business objectives. Our team of experts is ready to support your company throughout the research process, offering deep insights into the logistics market in Vietnam. 

Contact us today to learn more about how we can assist your business in your research projects!


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