Market Research Approaches for NGOs
With the aim of helping non-governmental organizations (NGOs) gain a comprehensive understanding of Vietnamese society and its people, various types of market research can be conducted:
Usage and Attitude (U&A) Research
Determine the attitudes and perspectives of specific target groups regarding a particular topic.
Understand the needs and expectations of specific target groups within unique social contexts.
Evaluation of the Quality of Activities Initiated by NGOs
Evaluate activities that have been, are being, or will be conducted by NGOs.
Measure the level of satisfaction and the extent to which these activities improve the quality of life.
Concept Test/ Product Test
Evaluate the level of interest among target groups for new ideas/ products/ programs.
Identify unique features that contribute to the potential success of the ideas/ products/ programs.
Collect feedback to improve the ideas/ products/ programs.
☑ Desk research
☑ Indepth interview – IDI
☑ Focus group discussion – FGD
🗆 Mystery Shopper
☑ Quantitative Survey
🗆 Central location test – CLT
🗆 Home In use Test – HIV
🗆 Trade Census
🗆 Retail Audit
Utilizing market research services enables Non-Governmental Organizations (NGOs) to connect with and gain deeper insights into vulnerable segments of society, with the goal of supporting them and contributing to humanitarian and societal development.
Contact us now to learn more about how we can assist Governmental NGOs in research projects!