Publication date
22 month 08, 2023
The current trend of technology is rapidly advancing, bringing significant leaps for humanity. Mobile applications are becoming smarter and more convenient, enabling us to manage tasks and communicate effortlessly. Artificial Intelligence (AI) and machine learning introduce new capabilities in automation and prediction. Blockchain technology promises to revolutionize transactions and data storage. Cloud computing allows access to data from anywhere and any device. Gradually, technology is permeating all aspects of life, offering unprecedented convenience and efficiency. As businesses venture into the technology sector, competition becomes fiercer than ever. Understanding user needs and behaviors becomes a crucial compass to achieve success in this industry.

Market Research Approaches for Technology Segment:

CI Research, an experienced player in market research, offers research and consulting solutions for businesses in the Technology sector. Below are some types of market research we provide:

  1. Usage and Attitude (U&A) Research 

  • Identifying user behaviors and attitudes toward technology products. 

  • Understanding customer needs and expectations for products/services.

  1. Brand Health Check

  • Measuring recognition and usage of similar products/services. 

  • Exploring the customer journey through the 5A model (Aware, Appeal, Ask, Act, Advocate) for potential customer engagement.

  1. Concept Testing / UX/UI Testing

  • Evaluating customer interest and potential usage for new product/ service ideas.

  • Collecting feedback to improve products, or services.

  1. Campaign evaluation

  • Measuring customer awareness, message recall, and interaction with the advertising campaign.

  • Evaluating the impact of the advertising campaign on customers' decisions to use the product/ service…


☑ Desk research

☑ Indepth interview – IDI

☑ Focus group discussion – FGD

🗆  Mystery Shopper

☑ Quantitative Survey

☑ Central location test – CLT

🗆 Home In use Test – HIV

🗆 Trade Census

🗆 Retail Audit

We are committed to providing high-quality, reliable research projects that meet the goals of your business. Our team of experts is ready to support your company throughout the research process and offer deep insights into the Technology market in Vietnam. 

Contact us today to learn more about how we can assist your business with Research projects!


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