CI Research Strengthens Leadership and Accelerates Technology and AI Transformation

Against the backdrop of artificial intelligence (AI), digital data and automation reshaping the market research industry, CI Research is embarking on a new development strategy focused on modernizing its management model, strengthening its technological capabilities, and expanding its capacity to serve international clients.

Strengthening Leadership for More Professional Governance

After many years of building and developing its business in Vietnam, CI Research is entering a new phase of transformation, marked by changes to its leadership structure and strategic direction. Huynh Cong Tran, Founder, CEO & Strategic Advisor, will focus more on long-term strategy, business transformation, strategic partnerships, international expansion.

Meanwhile, Ankur Sharan has assumed the role of Managing Director, taking direct responsibility for day-to-day operations, business development, organizational development, and the implementation of the company’s growth strategy.

Alongside these changes, CI Research is strengthening its Board of Directors (BOD), comprising Ankur Sharan – Managing Director; Taehyung Kim – Head of Analytics & Consulting; Le Xuan Phuong – Research Director; Nguyen Quoc Hung – Senior Manager; and Huynh Cong Tran – Founder, CEO & Strategic Advisor.

Clearly defining roles and responsibilities is expected to improve operational efficiency, standardize collaboration across departments, and reduce reliance on a founder-centric management model. This is also an important step toward building a more professional, systematic, and scalable organization.

Transformation & Innovation – A Core Focus in the New Phase

The market research industry is changing rapidly under the influence of AI, digital data, Digital Research, and Advanced Analytics. These technologies are creating new ways to collect, process, and analyze information while raising expectations for research speed, quality, and efficiency.

In response to these trends, CI Research has identified technological transformation and innovation as key pillars of its development strategy. The company is investing in and developing initiatives such as an internal data collection platform, AI applications across research workflows, AI Agents to support professional tasks, optimization of proposal and reporting processes, coding and data processing, and solutions to automate project management

Under this direction, technology is not merely a supporting tool; it is also part of the process of restructuring how the company operates, enabling it to adapt progressively to the market’s increasingly diverse needs.

Connecting Local Expertise with International Standards

Rather than replacing its strength in local market knowledge with a purely international model, CI Research aims to combine expertise in the Vietnamese market with international standards, technology, AI, and specialized research capabilities.

Building on its experience in Market Research, Fieldwork & Data Collection, and Healthcare & HCP Connect, the company aims to expand its ability to serve clients across Southeast Asia and other international markets. Its long-term ambition is to become a Global-Local Research Partner, combining local market understanding with the capabilities required to meet international clients’ needs.

The goal of this transformation is to improve insight quality, shorten delivery timelines, increase operational efficiency, and create greater value for clients.

Investing in the Future While Maintaining Our Commitment to Clients

Although the leadership structure and operating model are evolving, CI Research remains committed to quality, reliability, and long-term partnerships as its core values. The current changes are intended to establish a leadership team with clearer responsibilities, a stronger technological foundation, and a more robust culture of innovation.

From a market research company with strong capabilities in Vietnam, CI Research is moving toward a Technology-Enabled Global-Local Research Partner model, combining research expertise with technology and stronger connections to international markets.

Guided by the message “Transform. Innovate. Grow.”, CI Research is focusing on transformation to adapt to changes in the industry while continuing to invest in creating greater value for clients and partners.