TOP 10 market research companies in Vietnam

Publication date
4 month 05, 2023
TOP 10 market research companies in Vietnam
Well-established market research agencies will help businesses make timely and sustainable decisions for a fast and efficient service or product.

1. Nielsen Market Research Company

As a specialist in marketing and consumer data, Nielsen is a multinational measuring and information firm. Nielsen takes measurements by television and other technology measurements, online intelligence, mobile measurement, trade shows, or related properties. Nielsen market research company is present in over 100 countries, with headquarters in New York, USA. The Company has high-level business purposes such as data analysis, auditing, new product development, enhancement of the website or service improvement, identification of usage trends, and especially determination of performance and efficiency of the communication system.

Why should you choose Nielsen

Market research: Nielsen is one of the largest market research companies in the world, providing insights and data about consumer behavior, media consumption, and other market trends.

Consumer Insights: Nielsen helps businesses understand the behavior and attitudes of that customer group: demographics, psychology, possessions, traditional habits, lifestyle and travel habits, etc..

Advertising Effectiveness: Nielsen measures the effectiveness of advertising campaigns across different media channels, including TV, digital, and mobile.

Media Measurement: Nielsen provides media measurement services to help businesses understand how consumers are engaging with different media channels.

Contact Info

Address: Center Point Building 4th Floor, 106 Nguyen Van Troi, Ward 8, Phu Nhuan District, Ho Chi Minh City

Phone: 028 3997 8088



2. Kantar Viet Nam Market Research Company

Kantar Vietnam has a strong presence in Vietnam and has been operating in the country for over 20 years. It is a part of the Kantar Group, a global company with operations in more than 90 countries. The company has a strong commitment to quality, ethics, and innovation, and is constantly evolving to meet the changing needs of its clients.

Why should you choose Kantar Viet Nam 

Industry expertise: Kantar Viet Nam has a team of experts with deep knowledge of various industries, including FMCG, healthcare, automotive, finance, and more. They can provide industry-specific insights and recommendations to help businesses make informed decisions.

Global network: As a part of the Kantar global network, Kantar Viet Nam has access to a wealth of global research and insights that can benefit its clients. They can leverage their global resources to provide local businesses with a global perspective and best practices.

Innovative solutions: Kantar Viet Nam is constantly exploring new technologies and research methodologies to improve its services and deliver innovative solutions to its clients. For example, they use social media listening tools to analyze online conversations and sentiments about brands and products.

Contact Info

Address: Agrex Building, 58 Vo Van Tan Street, Ward 6, District 3, Ho Chi Minh City

Phone: 083 930 6631


3. Market Research Company CI Research

CI Research has become one of the top choices of Vietnamese enterprises when looking for consulting partners before launching new products or implementing media promotion campaigns. Currently, CI Research is the company with the most outstanding development in the market research industry.

Why should you choose CI Research

Shortest project time: CI Research always strives to keep the project time as short as possible in order to respond promptly to market changes.

Quality control: Data reporting is crucial for the product development plans of clients. Therefore, the company always attaches great importance to quality control of raw data by using the latest technology.

Competitive cost: CI Research always has the most competitive offers for clients as well as flexible payment terms. During project quality evaluation, in case the project does not meet the requirements, the company will not receive the project fee.

High confidentiality: All research information,  research purposes, and client information will be kept confidential. The research project will be named independent medium to ensure objectivity. Before starting any project, every staff has to sign information security policy.

Contact Info

Address: Loc Le Building, 6th & 7th Floor, Entrance A, 454 Nguyen Thi Minh Khai, Ward 5, District 3, Ho Chi Minh City

Phone: (028) 66 83 5677 & 0904 333 670



4. Market Research Firm

With the strength of technology, market research company owns a modern online survey platform with millions of users. At the same time, connecting businesses with the community of more than 2 million quality respondents of Thereby it helps firms obtain accurate and fast market research data at the most reasonable cost.

Why should you choose

Fast data collection because the large community of over 2 million respondents is strictly censored: applies a rigorous testing process and an algorithm that evaluates the fidelity of respondents when responding to a survey. Respondents with low honesty scores will be subject to penalties from the system, even permanently removed from the survey community.

Flexibility: is flexible and adaptable to changes in the research project. They should be able to adjust their research methodology or timelines to accommodate any changes in your business needs.

Contact Info

Address: L17-11, Vincom Center Building, No. 72 Le Thanh Ton, Ben Nghe Ward, District 1, Ho Chi Minh City

Phone:  0375 596 468



5. Ipsos Viet Nam Market Research Company

Ipsos Vietnam was established in 2007 and has its headquarters in Ho Chi Minh City. Ipsos Vietnam has a strong focus on innovation and uses cutting-edge research methods and technologies to collect and analyze data. The company has invested heavily in digital research tools and techniques to better understand the behavior and preferences of Vietnamese consumers.

Why should you choose Ipsos Viet Nam

Technology: Ipsos is known for its innovative research techniques, including the use of big data, AI, and machine learning to analyze and interpret data.

Global survey: Ipsos conducts several global surveys each year, including the Ipsos Global Trends Survey, which examines attitudes and behaviors across 27 countries on topics such as technology, politics, and social issues.

Range of clients & sectors: The company works with a wide range of clients, including businesses, government agencies, and non-profit organizations across various sectors, including technology, healthcare, finance, and consumer goods.

Contact Info

Address: Level 9A, Nam A Bank Tower, 201-203 Cach Mang Thang 8 Street, Ward 4, District 3 Ho Chi Minh City

Phone: 028 38329820


6. Cimigo Market Research Company

Cimigo Market Research company is committed to bringing the thoughts and voices of your customers into your boardroom, helping you make informed decisions that are well informed, and inspiring your future brand. Cimigo company’s coverage extends to all markets throughout the Asia and Pacific region. Furthermore, it offers fitted flexibility for all kinds of multinational market research you may require.

Why should you choose Cimigo Viet Nam

Range of research methods: Cimigo Vietnam offers a range of research methods, including qualitative and quantitative research, market sizing, consumer behavior analysis, and customer satisfaction surveys. They use advanced research techniques and technologies, such as online surveys, mobile research, and social media analysis, to provide clients with actionable insights.

International research standards: Cimigo Vietnam adheres to international research standards and has a rigorous quality control process to ensure the accuracy and reliability of their findings.

Professionalism: Cimigo Vietnam is known for their professionalism and commitment to quality. They have a team of experienced researchers and consultants who are dedicated to delivering high-quality research and consulting services to their clients.

Contact Info

Address: 217 Dien Bien Phu, Binh Thanh District, Ho Chi Minh City

Phone: 028 3822 7727

Email: -


7. Axis Company

Axis Company established in 2001 in Ho Chi Minh City, provides customized market research services, including B2B business research, B2C consumer research, retail channel surveys, and consulting and evaluation services. Axis Company experts have extensive experience and deep understanding in both the areas of marketing and research. This has added value to the company’s consulting services.

Why should you choose Axis

State-of-the-art technology: Axis Company offers a wide range of cutting-edge technology solutions, including IP-based network cameras, video encoders, video management software, access control systems, and audio systems.

Strong partnerships: Axis Company has established partnerships with leading companies in the industry, including local system integrators and distributors, to provide customers with comprehensive solutions and services.

Customized solutions: Axis Company can provide customized solutions to meet your specific needs and requirements, whether you are looking for a comprehensive security system or a simple video surveillance solution.

Contact Info

Address: Floor 3A, PV Gas Tower, 673 Nguyen Huu Tho Street, Phuoc Kien Commune, Nha Be District, Ho Chi Minh City

Phone: 028 2253 9799



8. Quoc Viet Research and Consulting Co., Ltd

Established in 2008, Quoc Viet Research and Consulting Co., Ltd has been providing research and consulting services to various industries in Vietnam and overseas for over a decade. Putting the interests and success of customers first, Quoc Viet Research and Consulting company constantly research, updates market knowledge and perfects a professional working environment that makes serving customers better day by day.

Why should you choose Quoc Viet

Quoc Viet Research and Consulting Co., Ltd provides research and consulting services to clients from various industries. The company's areas of expertise and focus include market research, business strategy, investment, and sustainability, and it has worked with clients from different sectors, including agriculture, healthcare, education, and finance.

Quoc Viet Research and Consulting Co., Ltd has a strong focus on sustainability and has worked on projects related to renewable energy, environmental protection, and social responsibility.

The company has also provided business strategy consulting services to help clients develop effective plans for growth and expansion.

Contact Info

Address: 64 Truong Van Bang, Binh Trung Tay Ward, Thu Duc City, Ho Chi Minh City.Phone: 090 689 37 38/ 0908 26 16 18



9. Infocus Mekong Research Company

With three decades of on the ground experience in the Mekong Region, Infocus Mekong Research Company has taken a practical approach to research while dismissing old myths holding back traditional research creating new quality in the process. At INFOCUS, they deliver integrated market research a proposition that's entirely different to offerings from traditional market research firms.


Why should you choose Infocus Mekong

Expertise in the Mekong region: Infocus Mekong has extensive knowledge and experience in the Mekong region, including Cambodia, Laos, Myanmar, and Vietnam. They understand the local business environment, culture, and regulations, which enables them to provide valuable insights and advice to clients.

Comprehensive services: The company offers a wide range of services, including market research, business strategy development, project management, and business development. This allows them to cater to the diverse needs of their clients, from small businesses to large corporations.

Strong network: Infocus Mekong has a strong network of partners and stakeholders in the Mekong region, which allows them to provide clients with valuable connections and access to resources.

Contact Info

Address: 121 Quoc Huong, Thao Dien Ward, Thu Duc City, Ho Chi Minh City

Phone:  08 (28) 3824 0888



10. Decision Lab Company Limited

Decision Lab Company Limited is well-known for its thought leadership in digital media and understanding of a new generation of consumers. The company specializes in helping clients make informed decisions through a combination of advanced analytics, machine learning, and behavioral science. Decision Lab also provides consulting services to help clients develop data-driven strategies and make informed business decisions.


Why should you choose Decision Lab

Data science and analytics: Decision Lab specializes in data science, machine learning, and analytics, and provides custom solutions to help businesses make data-driven decisions.

AI-powered solutions: The company has developed several AI-powered solutions for various industries, such as healthcare, finance, and retail, to help clients improve their operations and customer experience.

Collaborative approach: Decision Lab uses a collaborative approach in their work, involving clients in every step of the process, from problem definition to implementation, to ensure that solutions meet their unique needs.

Contact Info

Address: 2nd Floor, Sonatus Flower, 15 Le Thanh Ton Street, Ben Nghe Ward, District 1, Ho Chi Minh City

Phone: 028 7101 0199



Note: The above information is provided for your reference only. Choosing the right supplier depends on your requirements and other factors.

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