SHOPPING TRENDS IN THE 2024 MID-AUTUMN SEASON

Known not only as the "Children's Festival," Mid-Autumn Festival, also referred to as the "Reunion Festival," holds profound meaning as a time for families to gather and share joy and love.

Activities such as lion dances, lantern parades, and floating lanterns create a festive and vibrant atmosphere everywhere. As the festive spirit fills the air, the market also becomes bustling with increased demand for shopping to prepare for celebrations with family and friends.

As Mid-Autumn Festival 2024 approaches, Vietnamese consumer shopping demands have become more diverse each year. Therefore, CI Research has conducted the report “Shopping Trends in the 2024 Mid-Autumn Festival” to explore new shopping trends, popular products, and the prominent demands of Vietnamese people in this year's shopping season.